Redesigning Login & Onboarding for a Seamless User Experience

The existing login and onboarding experience at QLC was outdated, causing high drop-off rates and user confusion. 🔹 Users struggled with unclear steps and lack of guidance 🔹 The flow wasn’t optimized for mobile users, leading to frustration 🔹 With a website relaunch and marketing push, we needed a smooth first-time experience to retain new leads It was clear: a redesign wasn’t just a UI update—it was a crucial step in improving retention and engagement.