SmileCraft Health: Designing a Gamified Oral Health App
A journey of research, design, and iteration to create an engaging and user-friendly app
When I joined SmileCraft, the goal was ambitious yet clear: build an engaging, gamified mobile app that would help users improve their oral health habits.
The challenge?
✅ No existing product—we were starting completely from scratch.
✅ A niche problem—how do you make oral health education fun and engaging?
✅ No clear user journey yet—we needed to define our audience, their pain points, and their motivations.
It wasn’t just about making something beautiful—it had to be useful, engaging, and frictionless to ensure user adoption.
🚀 Launched a fully functional app with a 4.8-star rating on the App Store.
📈 Refined product vision that led to 100% conversion into face to face meeting with potential investors.
🎨 Created a scalable design system for future feature expansions.
